Intermediate · 1h 59m · 16 lessons
Digital Entrepreneurship: Intermediate
Know your real margin, pick channels on purpose, and register your business right.
What you'll learn
- ✦Calculate what a single unit really costs, including packaging, platform fees and wastage, not just raw materials
- ✦Calculate their real margin per sale after every cost is subtracted, and use it to judge if a sale is worth making
- ✦Calculate the break-even number of sales they must make in a month to cover their fixed costs
- ✦Decide whether a customer is worth the cost to win, by weighing acquisition cost against what they will likely spend again
- ✦Map their own buyer's path from stranger to sale, then choose two channels on purpose using real buyer fit and cost
- ✦Turn their single most repeated manual task into a template, auto-reply or one paid tool that gives back real hours each week
- ✦Decide when to register their business and which structure - sole proprietor, partnership or company - fits their situation, with paperwork that protects them
- ✦Explain when GST applies to a small business, keep the simple records it needs, and decide when a CA is worth paying
Certification projects
Build 3 projects to earn your certificate
Hands-on work that proves you can apply what you learned — part of the certificate requirements.
Syllabus
Module 1 · 31m
Unit Economics That Tell the Truth Free
What you'll be able to do
- Calculate what a single unit really costs, including packaging, fees and wastage
- Calculate a real margin per sale, and the break-even number of sales for a month
- Decide whether a customer is worth the cost to win, using acquisition cost against repeat value
Module 2 · 22m
Funnels and Channel Mix Locked
What you'll be able to do
- Map a buyer's path from stranger to sale and spot where people are lost
- Choose two channels on purpose using buyer fit, not follower count
- Decide what to measure before spending more on any channel
Module 3 · 21m
Automating the Repeat Work Locked
What you'll be able to do
- Spot the task they repeat every single order
- Build a template or auto-reply that buys back real time without feeling robotic
- Choose the one paid tool worth buying first, based on time actually spent
Module 4 · 23m
Registering Your Business Locked
What you'll be able to do
- Decide whether a real signal means it is time to register, not just a feeling
- Choose between sole proprietor, partnership and company for their own situation
- Put in place the basic written paperwork that protects them
Module 5 · 22m
GST and Tax Basics Locked
What you'll be able to do
- Explain when GST applies to a small business, based on turnover, not on selling online
- Keep the simple sales-and-expense records a small business must keep
- Decide when paying a CA is worth it