Beginner · 2h · 15 lessons
Personal Branding: Beginner
Say what you stand for, then clean up your LinkedIn and Instagram until they say it too.
What you'll learn
- ✦Explain what a personal brand is and name the one thing they want to be known for online
- ✦Describe the one audience their personal brand is for, in terms specific enough to write for
- ✦Search their own name and sort what they find into keep, fix or remove
- ✦Apply a privacy check to decide what never belongs in a public profile
- ✦Write a LinkedIn headline and About section that state their one thing and invite the right people to reach out
- ✦Rewrite one LinkedIn experience entry to show a concrete result instead of a list of duties
- ✦Write an Instagram bio, and choose a profile photo and highlights, that all match their one thing
- ✦Write a first post and caption that invites a genuine reply, and run a before-you-post checklist
Certification projects
Build 3 projects to earn your certificate
Hands-on work that proves you can apply what you learned — part of the certificate requirements.
Syllabus
Module 1 · 24m
Knowing What You Stand For Free
What you'll be able to do
- Explain what a personal brand is and see that they already have one, shaped or not
- Name one specific thing they want to be known for, drawn from what they already do
- Describe the one audience their personal brand is for, specific enough to write for
Module 2 · 24m
A Clean Online Presence Locked
What you'll be able to do
- Search their own name and sort what they find into keep, fix or remove
- Choose one name format and one photo style to use across LinkedIn and Instagram
- Apply a privacy check to decide what never belongs in a public profile
Module 3 · 24m
A Strong LinkedIn Profile Locked
What you'll be able to do
- Write a LinkedIn headline that states their one thing, not just a job title
- Write a short About section with a hook, their one thing, and a call to action
- Rewrite one experience entry to show a concrete result and list 3-5 real, relevant skills
Module 4 · 24m
A Strong Instagram Profile Locked
What you'll be able to do
- Write an Instagram bio, in its small space, that states their one thing clearly
- Choose a profile photo and highlights that match the one thing they want to be known for
- Decide between a public and a private account based on their actual goal, not a rule of thumb
Module 5 · 24m
Your First Posts Locked
What you'll be able to do
- Turn their one thing into one concrete, ordinary post idea
- Write a caption with one clear point and a genuine question that invites a reply
- Run a before-you-post checklist covering privacy, consistency and their one clear point