Intermediate · 2h · 15 lessons
Personal Branding: Intermediate
Never run dry: a system that finds the right people and proves what's working.
What you'll learn
- ✦Turn your one thing into 3-5 content pillars and a running list of post ideas you won't run dry on
- ✦Pick a posting rhythm you can actually keep, and build a routine that survives a busy week
- ✦Identify the audience that actually matters to your one thing, not just anyone who follows you
- ✦Find where that audience already spends time, and join a conversation there without hijacking it
- ✦Recover quickly after falling off a content plan, and repurpose one idea into three different posts
- ✦Write a connection request and a follow-up message that people actually accept and reply to
- ✦Ask for an introduction with a specific, low-effort request that doesn't feel awkward
- ✦Tell vanity numbers from real signals, and decide what to do more of and what to drop
Certification projects
Build 3 projects to earn your certificate
Hands-on work that proves you can apply what you learned — part of the certificate requirements.
Syllabus
Module 1 · 24m
Building Your Content Plan Free
What you'll be able to do
- Turn your one thing into 3-5 content pillars
- Build a running list of post ideas from those pillars
- Pick a posting rhythm you can actually keep
Module 2 · 24m
Finding Your Actual Audience Locked
What you'll be able to do
- Identify the audience that actually matters to your one thing
- Find one place that audience already spends time
- Join a conversation there without hijacking it
Module 3 · 24m
Staying Consistent Locked
What you'll be able to do
- Build a content routine with a buffer that survives a busy week
- Recover after falling off the plan without a guilt post
- Repurpose one idea into three different posts
Module 4 · 24m
Networking Online and Offline Locked
What you'll be able to do
- Write a connection request people are likely to accept
- Send a short, specific follow-up after meeting someone in person
- Ask for an introduction without sounding awkward
Module 5 · 24m
Measuring What's Working Locked
What you'll be able to do
- Tell a vanity metric from a real signal
- See who is actually engaging with a post, and how
- Decide what to do more of and what to drop, from a pattern, not one post