What you'll learn
- ✦Pick a specific point of view worth being known for, one sharper than your one thing alone
- ✦Turn a real piece of your own experience into an original opinion, and write a signature take you can reuse
- ✦Pitch yourself for a stage, panel or feature with a one-line bio and a clear, specific ask
- ✦Decide which speaking or media invitations are worth saying yes to, and which to decline without guilt
- ✦Decide what you actually have to sell, and price your first paid opportunity using real, worked numbers
- ✦Work with a brand on a paid or gifted post without losing the trust you've built
- ✦Notice the early signs of a brewing problem, decide when to respond publicly, and write a correction or apology that repairs trust
- ✦Audit your brand once a quarter, retire content that no longer fits, and stay known for your one thing as you grow
Certification projects
Build 3 projects to earn your certificate
Hands-on work that proves you can apply what you learned — part of the certificate requirements.
Syllabus
Module 1 · 24m
Becoming Known for an Opinion Free
What you'll be able to do
- Can pick a specific point of view worth being known for, sharper than their one thing alone
- Can turn a real piece of their own experience into an original opinion
- Can write a signature take on that point of view and reuse it across posts
Module 2 · 24m
Getting Invited to Speak and Be Featured Locked
What you'll be able to do
- Can pitch themselves for a stage, panel or feature with a specific fit and a one-line ask
- Can decide which speaking or media invitations are worth saying yes to, and which to decline
- Can prepare a one-line bio and a clear ask that an organiser or editor can act on fast
Module 3 · 24m
Turning Your Brand into Income Locked
What you'll be able to do
- Can decide what they actually have to sell, based on a real audience problem, not follower count
- Can price a first paid opportunity using the real value and work involved, worked out with numbers
- Can work with a brand on paid or gifted content while clearly disclosing it and protecting trust
Module 4 · 24m
Protecting Your Reputation Locked
What you'll be able to do
- Can notice the early signs of a brewing problem, from a pattern, not a single comment
- Can decide when a concern needs a public response and when it doesn't
- Can write a correction or apology that names the mistake, takes responsibility, and gives the fix, in that order
Module 5 · 24m
Playing the Long Game Locked
What you'll be able to do
- Can run a quarterly audit that checks whether their recent posts still match their point of view
- Can decide when to retire old content that no longer fits their point of view
- Can add a new interest to their brand by anchoring it back to their original point of view
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