Beginner · 2h 10m · 18 lessons
Sales and Negotiation: Beginner
Find the real need, pitch it simply, answer the objection and ask for the order, honestly.
What you'll learn
- ✦Ask questions that uncover a buyer's real need instead of guessing what they want
- ✦Explain how a product or service solves a specific need in three plain lines
- ✦Turn a feature into the benefit it gives a specific buyer
- ✦Answer a common objection, including the price question, with acknowledgement and value, not a reflex discount
- ✦Spot when a buyer is ready to decide and ask for the order in one clear, low-pressure line
- ✦Write a follow-up message that adds value instead of repeating the same request
- ✦Keep a simple list of every live lead so a small or quiet one is never lost
- ✦Recognise a pushy or manipulative sales tactic and choose the honest alternative instead
Certification projects
Build 3 projects to earn your certificate
Hands-on work that proves you can apply what you learned — part of the certificate requirements.
Syllabus
Module 1 · 22m
The Honest Sale Free
What you'll be able to do
- Can explain that selling well means helping a real need get met, not convincing someone regardless of need
- Can recognise a pressure tactic and choose the honest alternative
- Can rewrite a pushy sales line into a clear, honest one
Module 2 · 21m
Finding the Real Need Locked
What you'll be able to do
- Can ask two or three questions that uncover what a buyer actually needs before pitching
- Can tell the stated want apart from the real need underneath it
- Can pick the few features that solve a specific buyer's need, instead of listing all of them
Module 3 · 22m
The Simple Pitch Locked
What you'll be able to do
- Can say how their product or service solves a specific need in three plain lines
- Can turn a feature into the benefit it gives a specific buyer
- Can change which benefit leads their pitch for two different buyers of the same thing
Module 4 · 22m
Handling Objections Locked
What you'll be able to do
- Can explain why most objections signal engagement, not refusal
- Can acknowledge an objection first, then answer it, instead of disagreeing outright
- Can answer a price question with value first, without a reflex discount
Module 5 · 22m
Asking for the Order Locked
What you'll be able to do
- Can notice specific signals that a buyer is ready to decide
- Can ask for the order in one clear, low-pressure line, in person, on a call or in writing
- Can tell a single clear ask apart from a pushy, repeated one
Module 6 · 21m
The Follow-Up Locked
What you'll be able to do
- Can explain why a buyer who doesn't buy right away may still be a real lead
- Can write a follow-up message that adds value instead of repeating the same request
- Can keep a simple running list of every live lead so none is forgotten