Beginner · 5 courses
Creator & Monetisation
For anyone making things online who wants it to pay. Learn how feeds actually rank content, how to be found in search as well as social, how display advertising pays publishers, and how to sell your own work. Includes the arithmetic nobody publishes — what a pageview is really worth, and when advertising is the wrong model entirely.
By the end you'll be able to
- ✦Grow an audience on platforms whose feeds rank against you by default
- ✦Get found in search, not only in feeds
- ✦Understand what your traffic is genuinely worth to advertisers
- ✦Recognise when display advertising is the wrong model for your audience
- ✦Sell your own work, and manage the income it produces
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