Intermediate · 6 courses
Performance Marketer
The paid-media specialist track. Learn the auction that sits under every ad platform, then Google and Meta in depth, then how to measure what your spending actually caused. This is the track for anyone whose job is a budget and a number to hit.
By the end you'll be able to
- ✦Explain the auction every paid channel shares, and why the highest bid loses
- ✦Set targets that maximise profit rather than revenue
- ✦Run and scale campaigns on both Google and Meta
- ✦Tell attributed performance from incremental performance, and size a holdout
- ✦Research competitors from public ad libraries without over-reading the data
Your track