Git & GitHub●Web Application Basics●APIs●Databases●Server Basics●Programming Fundamentals●Python Basics●JavaScript Basics●HTML & CSS●The Command Line●How the Internet Works●Computer Science Basics●Linux Basics●Data Structures, Gently●Debugging & Problem Solving●Markdown & Technical Writing●Cloud & Deployment Basics●FastAPI●PostgreSQL●Redis●Celery●MongoDB●System Design●Low Level Design●Microservices●React●Vue.js●Micro Front-ends●Django●Web Servers (NGINX & Apache)●AI for Developers●ChatGPT & Claude for Coding●Prompt Engineering Basics●Build with the Claude API●Claude Code●Finance for Everyone●Freelancing●Digital Marketing●SEO●GEO — Generative Engine Optimisation●Social Media Marketing●Performance Marketing●PPC Ads●Google Ads●Google AdSense●Meta Ads●Ad Library Research●Biology: Advanced●Biology: Beginner●Biology: Intermediate●Canva Designing: Beginner●Chemistry: Advanced●Chemistry: Beginner●Chemistry: Intermediate●Communication Skills: Advanced●Communication Skills: Beginner●Communication Skills: Intermediate●Digital Entrepreneurship: Advanced●Digital Entrepreneurship: Beginner●Digital Entrepreneurship: Intermediate●History: Advanced●History: Beginner●History: Intermediate●Leadership Skills: Advanced●Leadership Skills: Beginner●Leadership Skills: Intermediate●Mathematics: Advanced●Mathematics: Beginner●Mathematics: Intermediate●Personal Branding: Advanced●Personal Branding: Beginner●Personal Branding: Intermediate●Physical Education: Beginner●Physical Education: Intermediate●Physics: Advanced●Physics: Beginner●Physics: Intermediate●Presentation Skills: Beginner●Presentation Skills: Intermediate●Project Management: Advanced●Project Management: Beginner●Project Management: Intermediate●Public Speaking: Advanced●Public Speaking: Beginner●Public Speaking: Intermediate●Sales and Negotiation: Advanced●Sales and Negotiation: Beginner●Sales and Negotiation: Intermediate●

Intermediate · 5 courses

Search Specialist

Everything that happens when someone searches. Learn how search engines rank pages, how AI answer engines choose what to cite, how to buy the results you can't earn, and how to read what your competitors are doing. Search is one discipline with three surfaces, and this track covers all three.

Start the path

By the end you'll be able to

  • ✦Earn organic rankings and diagnose why a page isn't ranking
  • ✦Get cited by AI answer engines, which rank passages rather than pages
  • ✦Run Google Ads properly, from structure through Smart Bidding
  • ✦Read competitors' search advertising from public transparency data
  • ✦Place search inside a wider marketing plan rather than treating it as everything

Your track

SEO

Every number worked on screen, so you can tell advice from folklore.

Beginner36 lessons8h 28m

GEO — Generative Engine Optimisation

Getting cited when a machine answers instead of listing.

Intermediate32 lessons7h 26m

Google Ads

The platform itself — structure, tracking, Smart Bidding and Performance Max, with the arithmetic behind every rule.

Intermediate36 lessons7h 51m

Ad Library Research

Every competitor's ads are public. This is how to read them without fooling yourself.

Beginner28 lessons5h 37m

Digital Marketing

The whole map — every channel, how they connect, and which one your problem needs.

Beginner36 lessons7h 30m